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What is franchising?

Wednesday, 30 March 2016

Franchising is really about being in business for yourself, but not by yourself.

Generally, franchising is where a one party, the franchisor, licenses another party, the franchisee, to distribute and market a product or service and use the business name and/or trademarks for a fixed period in return for a fee.

Under the VIVA Life Photography franchising system, a franchisee has the opportunity to conduct a business using the VIVA Life Photography name, system and products.